You’ve never seen a watch like this.


  • Watch has a display that never sleeps.

    With the new Always-On Retina display, you always see the time and your watch face.

  • This watch has apps to keep an eye on your heart.

    Get a quick read on your heart rate, or check your heart rhythm with the ECG app. And tells you when things are getting a little loud. The new Noise app alerts you when decibels rise to levels that can impact your hearing.

  • This watch helps you crush your fitness goals.

    There are workouts for every way you exercise. And advanced metrics for every level of athlete.

  • Your favorite 50 million songs.

    Listen to the entire Apple Music library, not to mention podcasts and audiobooks.

  • This watch has a great sense of direction.

    With a compass and ground elevation,
    it’s made for life’s twists and turns, and ups and downs.

  • It gets apps in a snap.

    The App Store is now on your wrist, so you can find and download the latest apps in seconds.

  • And lets you go without your phone.

    With cellular you can call from the trail, text from the surf,
    or stream music from the slopes. All with just your watch.

  • And pay for stuff, fast.

    Get your morning coffee. Send money to a friend. Do it instantly and securely with Apple Pay.

  • Did we mention this watch tells time?

    With more than a hundred watch faces and infinite ways to personalize them, there’s never been a watch like this.